Tourism & Hospitality
PC&A assists National Tourism Ministries, National Tourism Boards, municipalities, regional governments, hotel chains, airlines, tour operators etc. in their efforts to achieve competitive advantage both at the level of programme formulation and at the level of implementation.
After the rapid expansion of its strategy consulting services in the highly competitive consumer-related industries (branded food products and drinks, detergents, durable consumer goods) PC&A decided in 1991 to put together its considerable resources and acquired know-how in the important tourism feeder markets of Western Europe (especially Germany) into a specialised task force. From the original concentration on private sector companies PC&A expanded its client base to cover also national tourism organisations.
The tourism business has enjoyed above-average growth rates during recent years but in certain product/market segments saturation, oversupply and strong competition make it necessary to focus and to develop sophisticated strategies in order to achieve satisfactory ROIs and a beneficial development of a country's tourism industry. It has become necessary to differentiate, to achieve competitive advantage and eventually to exit in an acceptable way certain markets. The implementation schedule has become one of the key success factors.
PC&A combines its intimate feeder-market know-how with innovative tourism product developments and has realised exceptionally high rewarding tourism projects.
More than 100 projects have been performed by PC&A in the tourism and leisure industry.
Examples
- Institution building through the creation and management of public tourism agencies at the national, regional and local level
- Assistance in the establishment of training programmes and schools
- Elaboration of national and regional tourism Master plans and their implementation
- Pre-feasibility and feasibility studies for tourism installations. Research of financial and active partners. Evaluation of operators. Supervision of works
- Market segmentation and identification of most promising segments. Development of marketing mix
- Search for, initiation, assessment and implementation of new tourism products
- Pre-feasibility and feasibility studies for tourism installations. Research of financial and active partners. Evaluation of operators. Supervision of works
- Real estate appraisals and business valuations
- Improvement of the competitiveness and upgrading of hotel groups, restaurants and tourist facilities